Strategy that gets used
A plan the board understands and the team can act on.
Consultancy ยท Fractional leadership
A marketing lead, without the hire
For organisations that need senior marketing judgement a few days a month, not a full-time salary and a recruitment process.
The short answer
A fractional marketing lead gives an organisation senior judgement on a retained basis: setting the strategy, choosing and managing vendors, and holding delivery to a standard, without the cost and commitment of a full-time director.
It suits organisations at a particular moment. There is real work to do and real budget to spend, but not yet enough to justify a permanent hire, and the risk of spending it badly is high. The job is to make sure the money goes somewhere defensible.
Vendor selection
Running the tender, reading the proposals, asking the questions you would not know to ask.
Delivery oversight
Holding agencies and developers to what they agreed.
Budget discipline
Where the money goes, and what it is expected to return.
Internal capability
Leaving the team more able than we found them.
Board-level reporting
Progress explained to people who do not live in marketing.
Proof
We act as fractional marketing lead for the Coeliac Society of Ireland, including running the tender and build of their iOS and Android app.
FAQ
Common questions
How many days a month?
Typically two to four, set in advance so it is predictable for both sides. Enough to lead properly, not so much that it becomes an expensive part-time job.
Do you replace our agency?
No, and usually the opposite. A good agency performs far better with a competent client, and most of the value is in being the person who briefs them well and checks the work.
What about charities and non-profits?
A good fit, because the need for senior judgement is high and the budget for a permanent director usually is not. We work with organisations where the spend has to be defensible to a board.
Is there a minimum term?
Three months, because nothing meaningful can be judged in less. After that it is month to month.
Start a project
Tell us what you are trying to do.
A fixed, written quote before anything starts. We come back within a working day.
- A reply within one working day
- Fixed price, agreed in writing
- No obligation, and no hard sell