Tools and guides that would cost you a consultant's day-rate.
We publish what we know: interactive tools you can use right now, and genuinely useful, in-depth guides for owners who want to understand, not be sold to. No gates, no fluff.
Mizen Studio publishes free calculators, long-form guides and open benchmark data for Irish businesses: website and SEO cost calculators, a website health scorecard, guides to local SEO and Google Business Profile, and dated pricing benchmarks published as JSON and CSV under CC BY 4.0.
Six calculators, zero forms.
Answer a few questions and get a real, useful answer in seconds. Nothing to download, nothing to hand over.
Website health scorecard
Score your site out of 100 and get the three fixes that matter most.
Open the tool →Automation savings calculator
See what manual admin costs you, and what automating it gives back.
Open the tool →What is your website worth?
Turn visitors and conversion into real annual revenue numbers.
Open the tool →Website cost calculator
An honest price range for the website you actually need.
Open the tool →SEO cost calculator
A sensible monthly SEO budget, and where the money should go.
Open the tool →Marketing budget planner
A channel-by-channel split for your monthly marketing spend.
Open the tool →The good stuff, written plainly and in full.
In-depth, practical guides on websites, SEO, marketing and automation for Irish small businesses. The kind of advice a good consultant would charge for.
How much should a website cost in Ireland in 2026?
A straight answer on website pricing, what actually drives the number, and how to avoid paying for the wrong things.
Read the guide →Local SEO for West Cork businesses
How a small business in Cork actually ranks for the searches that bring in customers, without an agency retainer.
Read the guide →Google Business Profile: the practical guide
The most under-used free tool for local businesses, and a step-by-step to get it right.
Read the guide →Website speed and Core Web Vitals
Why a slow site quietly costs you customers and rankings, and the handful of fixes that matter most.
Read the guide →The small-business SEO checklist
A practical, prioritised checklist you can work through yourself, from foundations to content to links.
Read the guide →Content marketing for people who hate it
A realistic content approach for owners with no time, built around what customers actually search for.
Read the guide →AI and automation, without the hype
What to actually automate first, where AI genuinely helps, and how to get your week back without a big project.
Read the guide →Real numbers, and honest comparisons.
What things actually cost in Ireland, and how the options genuinely compare, including the cases where the answer is not us.
What a website actually costs in Ireland (2026)
Our full pricing published: build costs, care plans and SEO retainers, with real ranges and a date on them.
Read it →What manual admin actually costs (2026)
The arithmetic on the hours a business loses to work a machine could do, across the usual ranges.
Read it →Where a marketing budget should go (2026)
Channel splits by goal and business type, with worked examples at 1k, 3k and 5k a month.
Read it →Squarespace vs a custom website
Where the line actually is, including when the builder is the better call.
Read it →Freelancer, agency or studio?
Who should build your website, and what happens when something breaks.
Read it →Fractional lead vs agency vs hire
Three answers to the same problem: nobody senior is steering the marketing.
Read it →Custom automation vs off the shelf
When to build, and when the feature you already pay for will do.
Read it →Traffic, but no enquiries
Why a site with visitors still produces nothing, and the four things that usually cause it.
Read it →We have outgrown our website
The signs a site is holding you back, and how to choose between fixing and rebuilding.
Read it →Spending, with no idea what works
Getting visibility on marketing spend when the reporting is thin and nobody owns it.
Read it →Nobody internally owns marketing
The most expensive gap in a growing organisation, and the three realistic fixes.
Read it →Every figure in these is also published as open JSON and CSV, free to quote with attribution.
Plain English, no jargon tax.
Twenty-four web, SEO, marketing and AI terms defined without the mystique that usually gets charged for, including the ones the industry has not agreed on.
In their words.
We worked with Adam across our web design, and he supported us in launching our online platform for training, our ongoing SEO and digital campaigns, and the digital PR behind our salon and training expansion. He is a genuine partner, not a supplier, and he thinks about the business, not just the website.
Adam built our entire brand and platform presence from scratch and did the work of a full agency on his own. Positioning, design, copy, build, the lot, delivered faster and sharper than teams many times the size. If you want senior thinking and someone who actually ships, he is rare.
We brought Mizen Studio in as design partners and got a good deal more than that. The technical depth was obvious quickly, but the real value was strategic: how to structure the product, how the business model should work, and how to build for the growth we were planning. They understood what we were making before we could describe it properly.
Tell us what you are trying to do.
Every enquiry gets a straight answer within one working day: whether we can help, what it would take, and roughly what it would cost. No pitch deck, and no discovery call to book a discovery call.
- A reply within one working day
- Fixed price, agreed in writing
- No obligation, and no hard sell