Software / PE ยท B2B SaaS
Planr
A portfolio-monitoring platform for private equity, positioned with a sharp, enterprise-grade marketing site.
In short
Mizen Studio delivered Marketing website for Planr, a Software / PE business in B2B SaaS. The work covered marketing website design and build, complex product distilled into a clear story and conversion-focused structure for demo requests.
The business
Overview.
Planr is a portfolio-monitoring platform for private equity firms: a complex, high-stakes product sold into a demanding, enterprise audience. The marketing site had to make a sophisticated product feel clear and credible at a glance.
The challenge
What we were solving.
Portfolio monitoring for private equity is a genuinely complex product sold to an audience that will forgive almost nothing. The marketing site had one job: make something sophisticated feel clear and credible inside a few seconds.
What we did
The work.
We designed and built a sharp, enterprise-grade marketing website that distils a complex product into a clear story, with a conversion-focused structure built around demo requests.
Complex product distilled into a clear story
Conversion-focused structure for demo requests
Precise, product-led visual system
In detail
How it came together.
Clarity as the differentiator
We distilled the product into a story that holds up in front of an enterprise buyer, and structured the site around the one action that matters at that stage: requesting a demo.
Enterprise-grade, not enterprise-dull
A sharp, restrained design that reads as serious software without disappearing into the grey sameness of the category.
In short
About this project
What did Mizen Studio do for Planr?
Marketing website. A portfolio-monitoring platform for private equity, positioned with a sharp, enterprise-grade marketing site.
- Marketing website design and build
- Complex product distilled into a clear story
- Conversion-focused structure for demo requests
- Precise, product-led visual system
What kind of business is Planr?
Planr is a software / pe business in B2B SaaS. A portfolio-monitoring platform for private equity, positioned with a sharp, enterprise-grade marketing site.
Start a project
Tell us what you are trying to do.
Every enquiry gets a straight answer within one working day: whether we can help, what it would take, and roughly what it would cost. No pitch deck, and no discovery call to book a discovery call.
- A reply within one working day
- Fixed price, agreed in writing
- No obligation, and no hard sell