EdTech ยท Ireland
The Hedge
A family learning platform named after Ireland's hedge schools, built to answer the question every parent asks at half three: what do we do with the children today.
In short
Mizen Studio delivered Brand, product & website for The Hedge, a EdTech business in Ireland. The work covered brand and product positioning, marketing site design and build and screen-free activity engine for every county.
The business
Overview.
A family learning platform named after Ireland's hedge schools, built to answer the question every parent asks at half three: what do we do with the children today.
The challenge
What we were solving.
Two audiences, one product. Parents whose children are in school want screen-free ideas for a wet Tuesday afternoon. Homeschooling families need a complete operating system: curriculum, daily plans, records that stand up to a Tusla AEARS assessment. Build only for the second and the market is tiny. Build only for the first and the product has no depth. The positioning had to hold both without confusing either.
What we did
The work.
Marketing site design and build
Screen-free activity engine for every county
Structure, pricing and growth model worked through with the founders
In detail
How it came together.
The front door is wide open
The entry point is the question every parent asks at half three: what do we do with the children today. Everyone can answer that. The homeschool features sit underneath as the deep product for the people who need them, rather than as a separate thing to explain.
Named for the hedge schools
The name comes from Ireland's hedge schools, the open-air schools families ran themselves when the system would not serve them. That gave the brand its voice: independent, resourceful, learning outdoors. Natural greens and warm earth tones, drawn rather than rendered, closer to a nature journal than a technology product.
Irish, specific, and never preachy
The content engine is built around Irish English, live weather in all thirty-two counties and over five hundred screen-free activities, so a suggestion fits the day you are actually having. The voice rules matter as much as the visual ones: never guilt-trip a parent about screen time, never gamify in ways that hook children, no streaks and no leaderboards.
More than design partners
The engagement went past the marketing site into how the business itself is shaped: the product structure, the model, and how to build for the growth the founders were planning.
In short
About this project
What did Mizen Studio do for The Hedge?
Brand, product & website. A family learning platform named after Ireland's hedge schools, built to answer the question every parent asks at half three: what do we do with the children today.
- Brand and product positioning
- Marketing site design and build
- Screen-free activity engine for every county
- Structure, pricing and growth model worked through with the founders
What kind of business is The Hedge?
The Hedge is a edtech business in Ireland. A family learning platform named after Ireland's hedge schools, built to answer the question every parent asks at half three: what do we do with the children today.
Start a project
Tell us what you are trying to do.
Every enquiry gets a straight answer within one working day: whether we can help, what it would take, and roughly what it would cost. No pitch deck, and no discovery call to book a discovery call.
- A reply within one working day
- Fixed price, agreed in writing
- No obligation, and no hard sell