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Web design ยท Membership & associations

Websites for representative bodies

A national body is read by members, policymakers and press at once. Credibility is the whole job.

The short answer

A representative body's website has to work for three audiences at the same time: members who need to do something, the companies and policymakers who need to take the organisation seriously, and press looking for a position. Most association sites serve the first badly and the other two not at all.

The work is structural more than decorative. Members, events, resources and policy each need a clear route, the tone has to carry authority without stiffness, and the build has to meet accessibility standards you can stand over when someone checks.

Members first

Joining, renewing and finding things, without a phone call.

Events and resources

Structured so the archive is an asset rather than a filing cabinet.

Authority in the tone

Credible to policymakers and press, readable by everyone else.

Accessibility

Standards-minded, because a public-facing body will be checked.

Policy and advocacy

Positions findable and quotable, which is how you get cited.

Built for a small team

Updated by whoever is there, with no developer in the loop.

Proof

We built the site for the Irish ProShare Association, the national voice for employee share ownership.

Read the IPSA project →

FAQ

Common questions

Can members manage their own details?

Yes, and they should. Self-service renewals and profile updates remove the administrative load that otherwise lands on a small secretariat.

Do you integrate with our membership database?

Usually. Where a CRM or membership system is already in place we integrate rather than replace it. Where there is a spreadsheet and goodwill, we will say so and scope the replacement honestly.

How do you handle accessibility?

It is built in rather than audited afterwards. Semantic structure, keyboard navigation, real contrast ratios and sensible headings, because retrofitting accessibility costs far more than designing for it.

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