Members first
Joining, renewing and finding things, without a phone call.
A national body is read by members, policymakers and press at once. Credibility is the whole job.
A representative body's website has to work for three audiences at the same time: members who need to do something, the companies and policymakers who need to take the organisation seriously, and press looking for a position. Most association sites serve the first badly and the other two not at all.
The work is structural more than decorative. Members, events, resources and policy each need a clear route, the tone has to carry authority without stiffness, and the build has to meet accessibility standards you can stand over when someone checks.
Joining, renewing and finding things, without a phone call.
Structured so the archive is an asset rather than a filing cabinet.
Credible to policymakers and press, readable by everyone else.
Standards-minded, because a public-facing body will be checked.
Positions findable and quotable, which is how you get cited.
Updated by whoever is there, with no developer in the loop.
Yes, and they should. Self-service renewals and profile updates remove the administrative load that otherwise lands on a small secretariat.
Usually. Where a CRM or membership system is already in place we integrate rather than replace it. Where there is a spreadsheet and goodwill, we will say so and scope the replacement honestly.
It is built in rather than audited afterwards. Semantic structure, keyboard navigation, real contrast ratios and sensible headings, because retrofitting accessibility costs far more than designing for it.
A fixed, written quote before anything starts. We come back within a working day.